Nokia goes ” green “

nokia-recycledIn India, Nokia handsets have largely been perceived as being the sturdiest ones with long-life durability and has managed to sweep across a whopping 75-80% of the mobile phone market in India.Now they have  started going eco-friendly . They have come up with a campaign to recycle e-waste. As a part of this initiative , they have setup 1,300 green recycling bins (Green Bins across Nokia priority dealers and Nokia care centers in New Delhi. Nokia users can dispose their old ” worn out ”  mobile phones here .These used handsets will be reused in manufacturing new products .  If every Nokia user across the world recycled just one unused phone at the end of its life, together we would save nearly 80,000 tonnes of raw materials.

A consumer survey conducted by Nokia across 6500 respondents in 13 countries, including India, highlights that only 3 per cent  recycle their old phone. A majority, 44 per cent, are simply being kept at homes never used.
Others are giving their mobiles another life in different ways passing on their old phones to friends or family or selling their used devices.
Globally, half of those surveyed didn’t know phones could be recycled like this, with awareness lowest in India at 17 per cent and Indonesia at 29 per cent, and highest in the UK at 80 per cent and 66 per cent in Finland and Sweden. Nokia is set to launch all its new products which will be restricted flame-retardants free by 2009.

As market leaders in mobile devices, we have a unique opportunity to make an impact that goes beyond our own business. As responsible leaders, we want to drive best practices in our industry.”  :  D. Shivakumar ,Nokia India VP and managing director . This campaign named “Take back campaign ” will be first implemented in Delhi on a test basis.

Meanwhile , Nokia will also be bringing 40 models with bio-degradable components.It uses biodegradable materials like polylactic acid (PLA) plastics with plant or other biomass-based modifiers in its phones; thereby making least use of non-renewable resources. PLA also needs little energy for its production. Nokia is also planning to make energy saving chargers

We will be using biodegradable phone covers, recyclable battery designs that use less harmful toxic materials and energy efficient accessories for all our forthcoming phones. Already, we have eliminated the use of PVC (polyvinyl chloride) in all our phones…….We are also hopeful of reducing the no load power consumption — the power wasted when a charger is left in a live power socket — by a further 50 per cent by 2010,”  : D Shivakumar, VP and managing director, Nokia India, was quoted telling this to  Business Standard .

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2 comments on “Nokia goes ” green “

  1. Pingback: Social Media News » Post Topic » » Nokia goes ” green “ « Openbook

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