WebP: a new image format for the web

Every Internet user has had experience of getting frustrated with the page load time, which is heavily dominated by the images present in the webpage.
The image format widely used today,JPEG, provides high quality images, but the technology behind its conception is 10 years old. Its time for a change. Its time to adapt to the increasing needs. Keeping these in mind, Google has come up with a new image format for the web: WebP
Here is how Google defines WebP(pronounced weepy):
WebP is a method of lossy compression that can be used on photographic images. WebP offers compression that has shown 39.8% more byte-size efficiency than JPEG for the same quality in a large scale study of 900,000 images on the Web. The degree of compression is adjustable so a user can choose the trade-off between file size and image quality.
A WebP file consists of VP8 image data, and a container based on RIFF. Webmasters, web developers and browser developers can use the WebP format to create smaller, better looking images that can help make the web faster.

<Read this post in Tamizh>

Related Links:

1. Sample files in JPEG and WebP: a comparison

2. Download and Install WebP (as of today, its available only for 64bit Linux)

3. Google’s New WebP Image Standard Is All About SEO

4. The Official announcement

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