Follow the leader policy: Cellphone revolution in India

At first it was Reliance group of companies that made possible the scenario which we see today. Just like Bill Gates wanted to seea computer in every home…” , Reliance’s   proclaimed dream of “ a mobile in everyone’s hand.. 😉 ” did succeed. The horrible days of getting charged Rs.2(approx) even for incoming calls were over. I remember as a high school kid i used to observe the craze for  mobile phones infecting everyone. Nokia,Sony and service providers like Airtel made good use of this opportunity and now top the “most users” list. Reliance didn’t persist in its goal,perhaps, because now Reliance GSM or CDMA doesn’t stand in the front line of lock horn competition in the mobile market though they are the trendsetters.

And yet another important revolution was seeded by TATA DOCOMO that introduced the pulse rating concept. The best deal ever of charging a call at 1paise/sec. Other service providers who were indulged in  day light robbery had no other option than to follow suit .

TRAI is expected to come down heavily on service providers who charge too much for sms(even 50 paisa per sms is too much! more on that here). Reliance communications made a quick and clever move  made by announcing two great tariff plans. Either you can send an sms for 1paisa or unlimited sms for a daily rental of Re.1/day. And that sets the stage for yet another revolution in the ever growing mobile market in India.

And in all these cases the ultimate beneficiary is the consumer and thats what we want! 🙂

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Sony’s Ebook reader !



An e-book device, sometimes also called an e-book reader, is a device used to display e-books. It may be a device specifically designed for that purpose, or one intended for other purposes as well. The term is restricted to hardware devices, not software programs. The main advantages of these devices are portability, light diffusion, and long battery life.

I wonder how many of you have heard about Sony’s ebook reader ” Sony Reader (PRS-700) ” .It uses an electronic paper display developed by E Ink Corporation, that has 166 dpi resolution, four levels of grayscale, is viewable in direct sunlight, requires no power to maintain a static image, and is usable in portrait or landscape orientation. Like real paper, it may be difficult to read from in low-light conditions, as the unit has no backlight.

The PRS-500 was made available in the United States in September 2006. On July 24, 2008, Sony announced that the PRS-505 Reader would be available in the UK with a launch date of September 3, 2008.

The Sony Reader PRS-500/505 screen has a very low refresh rate. This prevented Sony from implementing sophisticated interactive menu-driven software and scrolling on zoomed pages. This means that the devices is not suited for viewing most PDF documents that are in 8.5X11 inch format.

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PlayStation3 : the sinking ship

PlayStation 3

PlayStation 3

The PlayStation is a 32-bit fifth generation video game console released by Sony Computer Entertainment in December 1994.
PlayStation 3 hasnt seemed to have attracted many and is in bad times. U.S. sales of the PS3 fell 19% last month from a year earlier. Analysts say they expect PS3 sales for this month may  lower than last year, while sales for its rivals are likely to rise.

PS being the core business of Sony, this economic downturn is a heavy blow on it  ! Meanwhile , poor sales of television sets and digital cameras are forcing the company to lay off thousands of staff and close factories.
The PlayStation 2 shattered sales records and was the clear victor of the console war with Microsoft and Nintendo.Despite winning the last generation, Sony finds itself struggling in the current console wars. PS3 is dying !

PS3 downfall could be attributed to follwing reasons :

  • Higher price tag .
  • No one cares that it plays Blu-Ray .
  • Lack of system selling software .

The signs increasingly indicate that Sony can not afford to watch $400 PS3s sitting on shelves much longer.

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