Follow the leader policy: Cellphone revolution in India

At first it was Reliance group of companies that made possible the scenario which we see today. Just like Bill Gates wanted to seea computer in every home…” , Reliance’s   proclaimed dream of “ a mobile in everyone’s hand.. 😉 ” did succeed. The horrible days of getting charged Rs.2(approx) even for incoming calls were over. I remember as a high school kid i used to observe the craze for  mobile phones infecting everyone. Nokia,Sony and service providers like Airtel made good use of this opportunity and now top the “most users” list. Reliance didn’t persist in its goal,perhaps, because now Reliance GSM or CDMA doesn’t stand in the front line of lock horn competition in the mobile market though they are the trendsetters.

And yet another important revolution was seeded by TATA DOCOMO that introduced the pulse rating concept. The best deal ever of charging a call at 1paise/sec. Other service providers who were indulged in  day light robbery had no other option than to follow suit .

TRAI is expected to come down heavily on service providers who charge too much for sms(even 50 paisa per sms is too much! more on that here). Reliance communications made a quick and clever move  made by announcing two great tariff plans. Either you can send an sms for 1paisa or unlimited sms for a daily rental of Re.1/day. And that sets the stage for yet another revolution in the ever growing mobile market in India.

And in all these cases the ultimate beneficiary is the consumer and thats what we want! 🙂

Related readings :


Users satisfied with Virgin mobile



The Telecommunications Regulatory Authority of India or TRAI is the independent regulator established by the Government of India to regulate the telecommunications business in India.

In a recent survey conducted by TRAI on user satisfaction with their mobile service providers , Virgin mobile topped the list , with Vodafone (91.97) and BSNL(91.96) following it in order.Virgin Mobile is a brand used by many mobile phone service providers based in the United Kingdom, and operating in India, Australia, Canada, South Africa, the United States and France; the brand survived only briefly in Singapore. 

The survey was conducted during October-November 2008  to reord  user satisfaction on five broad parameters – pre-sales and sales, network availability, VAS, customer care, and billing.Only five telecom operators out of 11 have met the 90 percent quality of service benchmark.Reliance Communications and Tata Indicom also made it through. 

The average waiting time to speak to a customer care representative of Airtel and BSNL was 4.8 minutes. Idea and Spice customer have to wait an average of five minutes with a Vodafone customer having to wait for 5.2 minutes.

If i had been in the TRAI team , i wouldnt have let vodafone made it to the list.For those who are curious about my anger on vodafone , read this .

Additional link:

TRAI press release